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Mass. Registry Gets New Website, Accepts Advertising

The Massachusetts Registry of Motor Vehicles will be the first of its type to accept advertising.

The Massachusetts Department of Transportation Registry of Motor Vehicles Division announced that it has has transitioned to a new website making it the first motor vehicle administration in the nation poised to accept advertising in order to generate new revenue, according to a press release posted on its site. 

The site attracts more than 16 million visits each year, the department said that "the DOT COM switch offers limited advertising opportunities, and allows the RMV to develop clearer navigation to let customers perform their transactions with renewed confidence."

Mass DOT reported that during 2012, registry customers performed more than 3.4 million transactions online, up from 2.9 million transactions in 2011, ranging from license and registration renewals to citation payments to signing up to become organ donors. Advertisements, said the release, will be limited to select informational pages and are not on customer transaction pages.

According to the statement, advertisements are expected to generate $65,000 in new revenue during the first year.

Bob MacKinnon February 07, 2013 at 06:53 PM
You should mention that the Massachusetts RMV picked a CHICAGO advertising company to handle the advertising - Why should MASSACHUSETTS residents accept that the RMV going outside of state to Municipal Media Solutions LLC, a Chicago firm, when we have plenty of advertising companies in Massachusetts with Massachusetts employees? Maybe you should ask the Governor why were sending jobs to Chicago?
Tree Hugger February 07, 2013 at 07:56 PM
Obama asked him to?
PREDATOR February 07, 2013 at 08:02 PM
Simple: Chicago is a town that democrats own completely, there are no republicans there to blame things on, and they need all the jobs and taxes they can get.
OFD02125 February 07, 2013 at 08:19 PM
Thanks to Demos, which was founded by Barack Obama and the push the Motor Voter law, non-citizens are eligible to vote when applying for a driver's license. Does the RMV plan on looking into this ? I think they should because we all know the Secretary of State Galvin won't do a gawd damned thing about it. http://www.myfoxboston.com/story/20001618/2012/11/05/non-citizens-registered-to-vote-in-lawrence-but-officials-shrug
Robert Rosen February 07, 2013 at 11:44 PM
Thank you for your comment, Bob. That is an interesting point. There are a lot of advertising companies right here in Massachusetts- you would think at least one of them would not only be good enough, but also have a similar price. Could possibly be something worth exploring down the road. Try to stay warm this weekend!

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